I’M IN LOVE WITH YOUR GIRLFRIEND VIDEO REVIEW

Last Friday, Jayso premiered the video of his second single I’m In Love With Your Girlfriend, off the yet to be released collaborative album The Mind Game (TMG) featuring sensational songstress Efya and rap heavyweight Sarkodie.

The video was shot at Golden Tulip Hotel, Kasapreko Warehouse and the Skillions Lab.

This is what I think of the video. Click on the link after the review to watch.

Positives

1. CONCEPT/ STORYLINE:  The concept of the video is quite different from the other videos we’ve seen on the theme of love. The almost 6 mins 39 secs short-movie music video was brilliantly done by Clockwork Media and 6Milludo.

The storyline is great, creative and eye-catching. One has to pay attention to understand the exact messages in the video

Truth is, only few artistes are able to deviate from the ‘norm’ and capture concept of songs in such format. Did Kojo Antwi’s music videos and Reggie’s ‘Ah’ come to mind?

And it is refreshing to see a company like Kasapreko featuring their products in it. Such partnership (advertisement) is long overdue albeit a good start.

2. ACTING: If Chantelle Asante (Abena) and Efya are considering acting, then this obviously is a good step. They both flirted well with the camera. They looked pretty comfortable with their gestures and emotions. Jayso wasn’t bad himself.

The video carried some subtle messages like the gun ring on Efya’s finger which meant death to whoever comes close to her man or her man himself. Also Jayso’s red jacket signified love and danger anyway you look at it, Sarkodie’s black reflect something ominous. The video was inundated with the colour red; makes sense.

3. THE FLASH BACK: The flashback scene was meant to enable one make sense of the video but it rather set many guessing as to what ‘Diamonds” Abena (Chantelle) was referring to when she followed Jayso into the bathroom. She also indicated she had a plan, obviously triggering a set of reaction. Though it made a bit of sense, it was as well confusing.

I believe there should be a sequel to this-regarding how the diamonds came into the equation. The question about Efya kidnapping a friend for coming ‘close’ to her boyfriend and more importantly, her search for the diamonds Abena alluded to made it all interesting.

4. PICTURE QUALITY: What is there to say apart from kudos with the camera angles, editing and directorial handling. The close-up shots captured the emotions expressed pretty well. The black and white for the flash back scene was perfect as well.

NEGATIVES:

1. CHANTEL following Jayso immediately after spilling his drink for me was too obvious and suspicious. At least a bit hesitation on her part would have watered down the suspicion a bit. Guess that was the essence of it.

2. How the police entered the ‘secured’ location without suspicion is a bit mysterious. Usually in such circumstances, there are goons who man the gates to alert or ward off intruders. The use of technology to identify the exact location was so subliminal to be recognised at first sight. Maybe the length of video and budget made them chop those bits off.

In all it was a brilliant video-from concept, acting and screenplay.

Click the link to watch the video   youtu.be/SHmEUu6mo3o

Rating 4/5